Cystic Fibrosis Case Study

So with summer started and my tan already kicking in, I suppose I got a little sidetracked from writing. Recently I have been working on a case study. The study consists of identifying the color purple in Cystic Fibrosis. The disease alone shares the color with 40+ causes and diseases. With that being said, it is difficult to establish a connection with the disease visually.

The objective is to distinguish a particular shade/tone/tint of purple that is determined as the color for Cystic Fibrosis, and team up with a company to promote the color via their product for a single month. With the correct association, it will lessen the misconception for what color to use and why. I believe it is pivotal for the disease to be more outspoken. With there being 30,000 people in the United States with the disease and 70,000 worldwide, and growing daily, it is clear that Cystic Fibrosis is deadly. With such a severe disease should come an exclusive identity.

The reason for my passion towards CF is because myself along with two of my sisters were diagnosed at the age of 5. With being involved in sports and simply being active, the disease does not take much of a toll on myself and my eldest sister. However, one of my sisters is not as fortunate. She has been in and out of the hospital for years and the treatments she must do are becoming less and less effective. Promoting a single color to represent CF will make marketing the disease easier, thus leading to more exposure and funding to find a cure.

I will be posting more about my work as it progresses! Stay around and read some more articles.