Okay, I'll admit, I'm about 9 months late with this post. However, being a student looking to graduate in 2 years with an advertising degree, I figured looking up some ad agencies wouldn't be a bad move? So onto with it!
BookBook. What!? "A device so simple and intuitive." When hearing that during the kickoff of the ad, I immediately thought that IKEA had some big tech releasing. However, was very pleased to see that this tech was none other than a well-printed, full-color, "high-definition", book. Gosh, their comical advertisement and Chief Design Guru had me rolling. Jorgen Eghammer was the perfect commentator. You could totally pick up his sarcasm when defining the new age technology.
Here's the video ad if you want to either laugh your ass off or see a great ad: https://www.youtube.com/watch?v=CF65IUi6gVo