Today I’m shifting my focus from ad-based writing to a graphic designer that caught my attention. I am a member of a group on Facebook called The Designers League. What we are is a group of designers who critique one another’s designs scrupulously, to produce better work. Whenever I visit the page, I always come across an image that’s sub-header reads “Everyday (insert number)”. After some digging, it turns out that this designer has been submitting hours towards this series, every day, since the 20th of August, 2016. Since I know you want to kill me by this point, the secret is out, his name is Bailey Zindel. He is a graphic designer based out of Sacramento, California, who runs his own shop called Halfheart Media, where he is the sole creator. He focuses in typography, art and branding; it’s no surprise he’s had over 100 clients! With all that being said, let’s get to the piece that turned me onto him (not like that..well maybe, you get the jist)
The headline reads, “Let’s Pretend This Never Happened.” Very powerful. Without reading the header, I instantly tried searching for a narrative within the story. My conclusion was, there must be two stories. The foreground is, what I assume to be the silhouette of a woman, with her hands in her pockets, wearing a trench coat. The background, slightly blurred, appears to depict a party. Like most parties, there’s fun, laughter and just a hell of a good time. Since the image is black-and-white, I also believe this to be a representation of a gloomy scene.
My initial reaction was that this figure must be left out of the party. You can feel how uncomfortable she appears in the vacant doorway. She is away in the shadows of the entrance as the party rages in the fluorescent lights. Since her back is facing us, the viewers, she must have just arrived; also, because her coat is still on. The monochromatic scene shouts loneliness and heartbreak. My problem with the scene however is that, why would you show up to a party if you are feeling depressed? Is there someone there you wanted to see? Someone you may have hoped was there, but what you saw wasn’t what you expected? This led me to my second theory.
With emotions flaring and energy high, there is usually a balance that occurs to level everything out. In this case, the woman has showed up to wreak havoc on the occasion. Her trench coat implies that there must be something hidden or concealed within it. Her hands being loosely tucked into her pockets only supports my observation. She stares ahead as if there is someone in her line of sight. This party is about to be leveled, as I mentioned previously. But leveled how? Emotionally? Violently? That’s the beauty of this piece. I will never know.
The title, “Let’s Pretend This Never Happened”, suggests regret and possibly remorse. They aren’t the only victim. Whoever it is that is Player #2 in the situation, is feeling equivalently to her. The title is so controversial. I have literally been sitting on this image for about a month. It is so intriguing. If you have any input, send me an email and we can discuss this together. Then, we can send our questions off to Bailey!
I hope you enjoyed the post and keep reading (it’s good for your health like broccoli)
Designers League: https://www.facebook.com/groups/thedesignersleague/
Bailey Zindel: http://www.halfheartmedia.com