Brand: Walt Disney
Product: Wine Bar George
Insight: parents would love to enjoy without kids, serves top wines and foods, very french/european style menu, located at Disney Springs in FL, professionally certified Court of Master Sommeliers Miliotesi hand-picks the wines, on-site nanny at Disney
Pain Point: Parents want to enjoy the wine however they cannot leave their kids
Strategy: Offer parents a service that allows them to enjoy a night out
Platform: Banner ads marketed towards existing customers
Manifesto: Parents can't ever seem to catch a break, even at The Happiest Place On Earth. We would like to believe that our children's laughter and awe make up for the long walks around the park but, let's be honest, it is tiring! Parents deserve at least one night to themselves, and where else would be better to enjoy it than at Wine Bar George? As your kids play games and do art and crafts with our nanny, you can be enjoying hand-selected wines by Master Sommelier George Miliotes.