UPS

Product: Natural Gas
Target: Everyday People
Insight: 90% reduction in lifecycle greenhouse gas emissions when compared to conventional diesel, Natural gas is a proven alternative fuel to gasoline and diesel, UPS is committed to operating more sustainably – for customers, the environment and the communities we serve around the world. People don't think about landfills because they don't see them
Strategy: UPS is using gas that is collected from landfills so that their customers have a better environment. ie trust, responsibility, leadership. Using any medium, come up with a way to show how people can get involved.
Idea: Landfills take up as much room as this ad
Copy: With RNG we can save the world.