Brand: Hilton

Product: hotel

Insight: staff is friendly - there is no cap on generosity - breakfast is admired from penthouse guests to average guests - biggest suite they've stayed in - well mannered and respectful

Strategy: show customers what makes the Hilton staff so friendly and inclusive

Platform: instagram (hijack)

Manifesto: It isn't a Hilton experience without our enthusiastic staff. In honor of them, we've surrendered our Instagram over to the staff. We hope you enjoy their experience!