Domino's

Product: Large $5.99 Special (21-27)

Insight: there is no pizza without farmers, offer valid until May 27th, carry-out only, large two-topping pizzas, 97 percent of the 2.1 million farms in the United States are family-owned operations

Strategy: Celebrate the farmers making Domino's pizza possible

Manifesto: The farmers are taking a break. Uncertain of when they'll be back, enjoy what's left of their hard work. Order a Large any 2-topping pizza – while the supplies lasts – for only $5.99. This offer is carry-out only. Offer ends May 27th.

Platform: social media

domino's tweet mockup