To feel sexy, it is generally understood that you need a rockin' bod and slender figure. It is bigsexy's mission to hijack the conversation and instill the message: own your sexy independence.
"Big Sexy" is a colloquial persona friends give to one another. The bigsexy inc. brand is a brand for friends.
Customers were encouraged to wear what made them sexy.
The term "big sexy" had to be re-defined.
More importantly, there had to be a term for when you're really feeling yourself, and "sexy independence" seemed to fit the bill.
Building A Community
Every first-time customer receives this card.
Summary: You deserve to feel sexy.